The Age of Digital Activism

I was a huge Nike fan back in high school when I ran track and played volleyball, but it’s been a while since I’ve bought a pair of the sneakers with the swoosh. In 2019, Nike created a huge endorsement/marketing/sponsorship deal with activist football player, Colin Kaepernick. With one fell swoop, many of us pledged to make our next pair of sneakers, a pair of Nikes.

Since the dawn of the 21st century, it seems that becoming an activist has become extremely easy. No longer is it a requirement for people to march in the streets, like in the 60s, unless they want to. Activists today, have a choice as to how they want to participate. Activism today, can be something as small and easy as signing an online petition to boycotting a particular company because of their CEO’s political affiliation to protesting in the streets in Ferguson, MO or Minneapolis, MN, against the injustice of police brutality against black men and women.

Activism also affects different age groups in different ways. For example, I was a super student activist in college at Kent State University, in Ohio, in the 90s, during the time of the Rodney King case and O. J. I marched, I participated in sit-ins, walk outs, letter writing, rallies, etc. Today, I’m in my 40s and while I’d love to march in the streets, my activism leans more towards attending council meetings, putting my signature on petitions, participating in virtual rallies and other events, and giving monetary funds, when and where I can. Either way, whatever you choose to do, it all counts towards the efforts of standing up for issues of social justice, as long as you stand up for something.

So, with that said, it’s almost time for me to get a new pair of workout sneakers and you can best believe, my next pair will be Nike.

#ColinKaepernick #NikeAd #TakeAKnee #StandForSomething

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s